I am always curious about myself; not only as a designer, but equally as a person. As I have grown throughout my studies, I have become aware of how much there still to be discovered. This curiosity drives me to explore the potential of others and myself.


I am a peoples person. I experience this during design processes. I thrive with people around me, manifesting in an ongoing cycle of self-reflection and self-development. I am a team player and a team leader. I work for the best results of a team, whether I am coaching a team or facilitation a creative session, I try to find a balance between the different persons. This way I want to make sure everyone speaks their minds, so we can discuss together and understand each other. I found my challenge in seeing how I can get people to work together on an equal level.


What I have learned and value most in my education at Industrial Design is that the development of a product cannot be seen separate from its environment. A product, or rather product service system, that allows the system to change and take the user’s needs and traits into account has the potential to be a success.


I want my users to be honest. That also implies that I am honest about myself, and that sometimes is tough. I was once told that I am not experienced as a guest in when I was staying somewhere, and that I was very welcome. When we trust we can share true thoughts, feelings and needs. Which are in my opinion the most valuable inputs for a design process.


This all leads to personalization of design. Spotify does this by offering playlists that are new, but feel familiar[2]. Airbnb by offering “, neighborhoods and experiences that meet their needs.” [3]. And Coca Cola by offering merchandise and products with your name[7].


Extending new healthcare innovations with similar features provide new possibilities for personalized care in my opinion.



Technological advancements in our daily life keep on accelerating[6]. You and I deal with tech all day. Technology supports me in my daily life; giving me quick and easy access to information whenever and wherever I want it.


Some people lack understanding of technology, as a consequence people become unwilling to explore the capabilities of new technology. Mainly elderly experience this phenomenon, causing them to preemptively refuse technology.


If I look at my grandmother, I see she is able to work with a simple mobile phone, send an E-mail and even an iPad works for her in her own way. As long as technology provides and satisfies her needs she is able to use it.

Our society is aging; the population pyramid has almost turned upside down[5]. We have more elderly who live longer whilst there are less young people to take care of them. We need to innovate our care and cannot do this without the help of technology[1,4]. The challenge we face is the development for non-intrusive innovations, which support elderly to live independently. Allowing us to spend our time with our (grand)parents, and later our (grand)kids, focusing on the good things in life, and not solving iPad problems.


Products should no longer be developed without considering its environment. Products need to be flexible and versatile and therefor more and more combinations are made with services, creating product service systems. This system adapts when the user needs it. This adaptivity is key to develop the best care we can offer, so that a solution is the best fit to the physical as well as mental capacity of the user.



  1. European Commission. (2017). Health is wealth, as the old saying goes. Retrieved from:
  2. Ghost in the machine. (2015). The magic that makes Spotify’s Discover Weekly playlists so damn good. Quartz. Retrieved from
  3. Moscaritolo, A., (2016). Airbnb App Gets ‘Personalized Matching,’ Guidebooks. PC Mag
  4. lesk, P.E., (2014). Recognizing the Importance of Innovation in Health Service Delivery. Agency for Healthcare Research and Quality. Retrieved from:
  5. Statistics Netherlands [CBS]. (2016). Bevolkingspiramide. Retrieved from:
  6. Taylor, G. (2014). The future is coming much faster that we think, here is why. That’s really possible. Retrieved from:
  7. The Coca-Cola Company. (2017). Personalized 8 fl oz. glass bottle of Coca-Cola [online website]. Retrieved from: